On the occasion of the design day in the world, architect and journalist Giuliana Zoppis will present a conference with the aim of spreading the principles of eco-sustainability underlying the Cradle To Cradle (C2C) approach.
A particular look will be given to the continuous cycle of use and reuse of materials without waste production. Presenting the C2C approach as a new industrial revolution with sustainable models and projects at 360 degrees. And by promoting the transition to an “eco-effective society”: the C2C approach is based on the idea of ecologically redesigning production processes,”doing things well” for the first time rather than compensating errors later.